By: HORLACHER BREWING CO.

Place / Date: Allentown, Pennsylvania, 1946,

Dimensions: 820 x 890mm.

Condition: Offset. Light edge wear and repair to small marginal tears in outer yellow border; generally in good condition. Bright colours.

This advertising poster for Horlacher’s Perfection Beer features two favorite American pastimes, Beer & Fishing. This pictorial map is bordered by colour illustrations of various fish found in North America with their average weight, and features comical illustrations of various fisherman and the fish found at different regions of the United States.
The poster was displayed in bait and tackle shops throughout the country.
Includes information on the Small Mouth Bass and Tarpoon, lists of United States Record Catches with Rod and Reel: Fresh Water and Salt Water Adjacent to the United States, plus inset maps of New Zealand, Hawaii and Panama.

“Inland Lithograph Co., 1946 Chicago” in lower right corner.

Horlacher Brewing Co. opened in 1933 and closed in 1978 it was open for 45 years. The company was in an active brewing city. Allentown, PA was listed as having 8 breweries, which is quite a few.