[California: San Diego.]   [Pictorial Map.]  Bloodgood, Don.  San Diego, The California International Exposition. [on reverse]  California Pacific International Exposition [Exposition Fairgrounds].   Np: Shell Oil Co., 1935.  Sheet size:  22 x 32.”  Folded as issued.   Minor spotting.  Two 2” closeable tears from upper edge. 

This attractive and colorful pictorial map of San Diego was created to celebrate the California International Exposition held in San Diego in the summer and fall of 1935.  Actually, this is a twofer pictorial map – San Diego proper on one side and the city’s Balboa Park, where the Exposition took place, on the other.  The maps were drawn by Don Bloodgood, a commercial artist.  As Steven Hornsby notes, the maps are very much in the colorful, humorous style of Jo Mora, one of the most accomplished and admired artists of the pictorial map genre.

Reference:  Hornsby, Picturing America, The Golden Age of Pictorial Maps: pp. 50, 186; illustrated, pp. 220-221.

[ICN 7545.]